What is SEO?
SEO is a process by which you make your web pages more search engine friendly in order to get the much desired higher page position. SEO is the process of improving your Web page or Web site in Serch engine. SEO = Search Engine Optimization, ie getting your site ranked higher so more people show up at your doorstep.
While some people use SEO and SEM interchangeably, SEO (search engine optimization) is actually a part of SEM (search engine marketing).
SEO refers to the process of using on and off page factors (typically free) to get your web pages ranked for your chosen keywords in order to get more search engine traffic to your sites. SEM takes it a step farther to include using paid search engine listings and paid inclusion to get more traffic to your websites.
What’s the difference between paid and organic search listings?
Organic search engine listings are the main results users see when they do a Google search. The websites appearing in the organic listings appear because those sites are most relevant to the user’s keywords. Indeed, most of these sites appear in the top of the search engine results because the webmasters of these sites have used SEO tactics to ensure top rankings.
The paid (or “sponsored”) listings usually appear on the top, bottom and to the right of the regular organic listings. Usually these are pay per click (PPC) ads, which means the website owner only pays when someone clicks on his ad (as opposed to paying for impressions).
This isn’t an either/or game. Just because you do SEO doesn’t mean you can’t/shouldn’t use PPC and vice versa.
SEO is not free traffic, it takes time and/or money to get good organic rankings but in the long run it’s usually cheaper than PPC.
What’s on-page SEO?
On-page SEO refers to the things you do on your own site to enhance it’s ranking in the search engines. This includes but is not limited to:
- Creating content around specific keywords.
- Formatting/designing your site so that the most important keywords are emphasized and appear near the top of the page.
- Including the chosen keywords in meta tags.
- Including the keywords in the navigation menu and other links.
- Using your keywords in other parts of your site, such as the title of the page, the file name, etc.
- Using related keywords on the site (see the question on LSI for more information).
On page SEO helps you to promote your site and this technique is popular because it helps them get better SERP (Search Engine Ranking Position). This is to follow SEO techniques:
? Your keyword density should be moderate in the web pages in general. Do not do keyword stuffing.
? Application of Bold / Strong, Italic / Underline and emphasis: spiders search engines search for words in a web page that are bold, italic or underlined. If you put important words in these tags, then search engines take them as important keywords and your search will be optimized for those keywords. This is the normal syntax to follow:
On page SEO
? Text Size: Allows you to set the major items of paragraphs larger than the original text. Title tag (tag H) is appropriate to do so. On page SEO, text in heading tags are easily tracked by search engines.
On page SEO
Title: The title tag is an important element in the page for SEO, often ignored by different webmasters. The content within
Meta Description: Your description is very important for search engines. You should avoid too small and too long in the descriptions. Length of description should not exceed 160 characters. As the description of the title, Meta description should be unique and should not be excessive keywords.
Meta Keywords: Search engine spiders are based on huge Meta keywords. You can put 10 to 15 keywords separated by commas (,). The keywords you choose must be relevant to the content of your page. In optimizing websites, the pages should not be very focused on all keywords. Only one or two words should be duly highlighted throughout the page content.
? Brand image: used to tag images with keywords. When you search with appropriate keywords, search engines to find appropriate images. If the image file name is given, which gives search engines to find the right kind of images in its results?
? Internal Link Structure: Pages web site should be internally linked. If the internal navigation of the site is well structured, then search engines are each web page quite easily.
? URL Name: The name of the address or domain name is also important on page SEO. Too long URL name keywords stuffing are rejected by search engines. And the URL name must not contain a lot number. The web page name should describe the issue shortly. If you have graphic content in direct response mini-sites on a single page then the page name as minisite-graphics.html. Do not use names like page2.html. Spiders or search engines can identify these pages or you can easily follow the content of your page quickly if you use page names that way.
? Site Map: Include a site map to your website. Without a site map of your web pages makes it difficult to find through search. A site map to keep your web pages indexed and bots of search engines is easy. Even for visitors to a site map helps you navigate easily.
Crawler notification, for example: website language, name of a copy writer, website owner and publisher declaration should be in the Meta tags.
Tip 1- Name your URL or the domain name in such a way that it has the targeted keyword of related to your business. Both organic and natural search engines will catch this up faster.
Tip 2- Use the most used keywords in your title tag for optimization of your page in a natural way.
Tip 3- The next thing that you need to do is keep the Meta tag intact with your preferred set of keywords.
Tip 4- You can implement header tags which communicate to search engines that the information is significant to it. You can use H1-H6, but what is recommended is that you use H2 as a common tag for both header and footer.
Tip 5- You can use unique content for on-page SEO optimization to be implemented in your website. The article should be ideally 30% fresh and no other website should contain it.
For a good web site optimization, make your page coding error free. Erroneous pages are ignored by search engines. It is necessary to validate the page encoding. Search pages with the W3C validator. Once your page is validated according to international standard and to implement all the SEO techniques in the page, the page will have a better page rank in all the outcomes of the major search engines.
Title :- (Use your keywords in your title)
URL :- (Use your keywords in your URL slug – shorter is better , hyphens not underscores)
Headline :– (h1) [Not an option at Hubpages – but use your capsule headers (h2) instead]
Natural repetition in body of content :- repeat your keywords, but dont “stuff” them unnaturally
ALT attribute :– is controlled via the caption segment of the image capsule
File Name :- Hubpages changes the file name upon upload
Keyword Location :- Use your keyword within the first 100 words of your content also use in your custom summary
Internal Links :- The amount of links to your content from within the site itself are valuable, using tag pages in order to get internal links will give you a boost on top of the powerful built in interlinking that HP already employs. This is essentially what a HP tag is, an inbound link from within the site that you can control. Also be sure to interlink your own content with anchored text link.
Italics/bold :- they have a tiny seo benefit – italics more than bold – and does not need to be used more than once!
Content :- once it is seen, its the content that will get the desire to share started. So, the tired maxim – content is king. Has some truth to it.
What’s off-page SEO?
Off page SEO refers to those things you do outside of your own web pages to enhance their rankings in the search engines.
This is a glorified way of saying, “get links” and did I mention, “more links”.
Off – Page Factor
- Web Directories Submission
- Article Submission
- Blog Creation and Posting
- Press Release
- Classified Ads
- Forum Posting
- Yellow Page Submission
- E Book Submission